Level Up with Duayne Pearce
I take on the role of an authoritative voice that fearlessly communicates truths drawn directly from my lived experiences. With a genuine sense of ownership, my insights are free from any hidden agendas – they truly belong to the audience. My stories and journey add remarkable value, the key now lies in harnessing its power effectively to help others.
My purpose is to create a new residential building industry. My mission is to inspire unshakable self-confidence in my colleagues in the industry, empowering them to orchestrate prosperous, enduring, and lucrative businesses that bring exceptional projects to fruition for our clients.
My goal is to foster a deeper comprehension among clients about the identity and functions of builders, redefining their perceptions.
Level Up with Duayne Pearce
How Choosing the RIGHT PATH Can Lead to HUGE PROFITS.
ep. #122 This week we chat with Luke Callery from Callery Building. Luke's story is a testament to resilience and passion, as he shares the hurdles he overcame and the invaluable lessons learned along the way. From leaving school early to forge his path in construction, to finding the right balance between quality craftsmanship and profitability, his experiences offer an authentic look into the highs and lows of building a business from the ground up.
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I would come home and again she was getting what was left. At the end of the day, I was that burnt out.
Speaker 2:Your confidence mate has just exploded as well. Look, is that confidence come from knowing the business is in a better place?
Speaker 1:Being able to have that time to understand how it all actually works. That has totally changed my perspective on how everything runs, Because if you're not right, nothing else is around you.
Speaker 2:Jeez, mate, you're still in all my sayings now. Hey guys, Welcome back to another cracking episode of Level Up. We are back on Zoom to do another one today because we've got Luke Callery from Callery Building. I'd like to say Luke's become a bit of a mate over the last few years since becoming a member of Live Life Build, so Luke's also got bit of a mate over the last few years since becoming a member of Live Life Build. So Luke's also got some other really interesting and exciting things going on that he's also helping the industry out with at the moment, which we'll get through during the podcast. But yeah, welcome Luke. How are you mate? Awesome mate. Thanks so much for having me on. Really appreciate it. No, mate, thanks for taking the time out. I know you're very busy, busy business owner at the moment.
Speaker 1:Yeah, yeah, definitely plenty going on at the moment, mate. We've um, yeah, well, I mean I'm sure we'll touch on it throughout the podcast, but we're sort of what we've managed to implement through live life build. We've yeah, we're sort of in probably the best position we've ever had awesome pipeline of work, good current project, so plenty happening mate, we're uh, I got, I got a lot I want to talk to you about.
Speaker 2:It's up to you how far you want to go with it, but I know a fair bit about you now. You've been with Live Life Build for I think it's three years around three years, pretty close, I think it was.
Speaker 1:You're coming up to it.
Speaker 2:Yeah, probably two and a half, nearly three years, I think so, um, can you tell us, can we go back before that, like tell us a little bit about your background before you come on board and before we met through, live like build yeah, mate, we can go right back to the start if you want, because I was sort of um got thrown in the deep end very, very early.
Speaker 1:I um, obviously like most builders, started out doing a carpentry apprenticeship. Um grew up, grew up out in the country. Um wasn't a wasn't a huge array of builders out there. It was sort of pretty, pretty competitive with um sort of obviously not a huge population. Um, once I finished my apprenticeship, we sort of the my current boss back. Well, at the time my boss he was. Things were a bit quiet and I got put on as a casual straight away and basically left with no work. Um, no one else sort of around the area wanted to employ anyone as a full-time employee. They all sort of wanted to go out and get an ABN and just work as a contractor so they could sort of just have you on board when they needed you for a few days here or there and try and cheat the system and not have to worry about paying your super and all that sort of stuff.
Speaker 2:That's our industry, mate, that's how it operates?
Speaker 1:Yeah, it is. It's horrible. So I really got thrown in the deep end straight away. I didn't really. I haven't been an employee since my apprenticeship, basically from day one I think I worked two days as a casual carpenter and then, yeah, basically been I'll call it self-employed since then. So, yeah, it was a bit of a yeah thrown right in the deep end that I really had to start thinking outside the box and learn, I guess, how to run a business as early as I could.
Speaker 2:So how old were you then, mate? Did you finish year 12 or did you do any uni or anything?
Speaker 1:Nah, so I didn't. I did about, I think I did the first term of year 12. I had my year level coordinator and the principal pulled me aside for a meeting pretty well at the end of the first term and said look, I think it's about time you find a job, because you're not really achieving much being here. So I, yeah, completed all of year 11. And then one of my good mates through high school at the time his dad was a builder, so I've done a few rounds of work experience with him and it sort of got to that time. He sort of offered me at the start of the year to do a school-based apprenticeship. I didn't really want to have that sort of half at school, half full-time or whatever, and I wasn't sure whether I wanted to commit to it then. So after that first term and they sort of as politely as they could tell me to leave school, yeah, jumped on board with them full-time. So I would have been well, I think I was still 16 when I started my apprenticeship.
Speaker 2:So did that? Um, like how did that affect you moving forward? Or like, is that something that you maybe didn't realize affected you for a while? Like being told that you you were failing at school and you needed to do something else no, not really, because I wasn't.
Speaker 1:It wasn't that I was failing at school. It was just that some of because what I wanted to, I always knew from a really, really early age that I wanted to do something to do with building. Every opportunity I got mom and dad and dad would be cracking the shits because I'd be ripping everything out of the shed, cutting everything up, nailing it together. It didn't matter whether dad had put it aside for something special or not, but I always knew that I wanted to do something to do with building. So it was kind of when I got to year 12, the lessons that I was doing in year 12, it was a lot of them were almost repeats that I'd done in year 11 already, because I didn't need the extra education to go off to do a uni degree or anything like that. I was sort of just going through the motions, just ticking off time basically. So I was pretty well ready to go as well. I just didn't really see it coming that I'd sort of get asked to go find something to do.
Speaker 2:Yeah Well, look, it's probably a good thing they did mate, because you got ahead of the game a little bit. But like were you prepared to go into the working world? Like did you? Yeah, I think.
Speaker 1:I was because I had a before that. I had a part-time job before that as well. I started out my first job. I worked at a dairy farm, so I do every second weekend and the odd after school as well. So I I was pretty well ready to go already and I just, you know, like I said, just going through school just to pass the time, basically. So that, um, that taught me a lot about, uh, I guess, the the work ethic early, because there was no excuses with working on a dairy farm, like that was 4 am at the dairy but not 4 am up out of bed, that was 4 am. You had to be there for first milking, then you go home for a while during the day, chill out, go play footy or whatever, and then go back in the afternoon for a 3.30 milking and didn't finish until like 7, 7.30 at night. So they were phenomenal days and I'll take my hat off to everyone that does that as a full time job, because there's no bloody hell I could do. No way I could do that now.
Speaker 2:Mate, my. So I spent a lot of time on the dairy. So my mum's family had a large dairy farm up at Mother Mountain in Gympie, actually very close to Craig Stewart, who everyone's heard on the podcast, and so growing up that was where, like every long weekend, holidays, like we spent a lot of time there and I loved it. But yeah, like you just said, it is an insanely hard life. Like the cows don't wait, so you're up early every day. It's seven days a week. There's no excuses, yeah. So, yeah, definitely take my hat off to the people that do that. So you made it through your time and you basically got thrown in the deep end and straight into self-employment and subcontracting.
Speaker 1:Yeah, so yeah, subcontracted for I wouldn't even have a clue how many years now I started on my own, like just ticked away, just essentially laboring for other builders for probably about two or three years, just, um, by myself, just providing them when they needed it, um, and then finally sort of bit the bullet after that sort of time and had a another young bloke that I grew up with back in our country town that I grew up in. What was he doing? He'd just been on overseas travel, I think, and was looking for something to do. So I took him on as a labourer for a little while, ended up signing him up as my apprentice First, got him signed up through Master Builders, just really wanted to make sure, in case shit hit the fan and I failed, that he still was able to be positioned with another employer. But, yeah, got about two years in and ended up just taking him on full time and, yeah, I think it was, yeah, progressed forward a big jump from there, did my Cert IV studies and got my builder's licence back in 2017.
Speaker 2:Oh right, so you yeah, I thought you'd had it a bit longer than that so what you were building for what? Four, four years, four, four, four and a half years, and then, um, come across the blood bill yeah, it would have been about that, I reckon.
Speaker 1:Whatever now, 2024, yeah, probably five, five years or so. I've lost track now it's late in the arvo now so, mate, what um like in that period?
Speaker 2:what? What are some of the struggles you had not trying to get your business up and running and stay profitable and those types of things.
Speaker 1:As in before I joined Live Life Build.
Speaker 2:Yeah, like in that first five years of your business.
Speaker 1:That was, if there's one bit of advice. I can give people that, because what I found in talking to a lot of young guys that are just coming out of their carpentry apprenticeship now and I can say this open-heartedly because I was in the same boat all I wanted to do. Well, I thought, I thought I was going to solve the world's problems by going out and just building frames. Go and work for a volume builder and just knock up frames, because it was so easy to get contracts to go and do it and it just it was very, very. I very quickly realized why it was so easy because the amount that they would go through the money was just horrendous.
Speaker 1:The first big job that I did on my own. We had these. There was two two-storey townhouses alongside of each other and we did both of those. We had to do all of the framing. We did all the hebel and the rest of the cladding for those as well. There was another crew that did the house on the corner. Basically the same size, same size house, if anything it was a little bit bigger. I reckon they did the whole house in about three or four days and we took about three weeks.
Speaker 1:It was just I just I can't work out how I my pride in wanting to do a good job got in the way of doing it to be able to make money. So there was a couple of things that I looked over, like one lunch break I went over once I'd gone and a bit of a look over and just yeah, some of the quality of what it was. You just those type of jobs you can't afford to do a good job to be able to actually make any money out of it. So that was probably my biggest struggle was realising that I would have been able to save more money sitting at home with the aircon flat out, all the lights on and all the doors open. I would have been able to save more money that way than going to work it's a different, it's very like.
Speaker 2:I think it's a different set of skills, but it's a very important set of skills to know. Like. I think, like my apprenticeship I was very lucky like the first two years was with a custom builder that took pride and did everything perfectly, uh, and then the second half was doing, uh, volume work, yeah. So I got the skills and the craftsmanship and the, the quality there, but then I also got to pick up the speed, um, but yeah, and then and then I reckon I've managed to land in the middle, but, like you say, it's, it's yeah, some of those stuff that gets, some of that stuff that gets thrown up, like it is impossible. But you and it's not just carpentry, like I feel for the plumbers, the sparkies, the yeah, some of that stuff that gets thrown up, it is impossible.
Speaker 2:And it's not just carpentry, I feel for the plumbers, the sparkies, the concreters, everybody has to cut corners to be able to make. They either have to cut corners or they need to do huge volume. You've got to have a big crew. If you're concrete, you've got to be smashing out four slabs a day. If you're a plumbing business, you've got to be doing. If you're concrete, you've got to be smashing out four slabs a day. If you're you're a plumbing business, you've got to be doing four under slabs a day, like you've just.
Speaker 1:You've got to just head down, bum up, smash the shit out yeah, it is a good point that you touched on there as well, though, like about trying to find that fine line, that middle ground of being being efficient enough, uh, to be able to make money out of it, because it doesn't matter whether, if you've got a contract that you've priced it well, if you're still taking too bloody long to do it, well, what's the point?
Speaker 2:right it is, it is that, um, I guess, yeah, that that skill of trying to find that fine line of where is the middle ground, where's how neat can I be and how long can I take to do it yeah, so like in that, so that first five years between um getting your builder's license and uh, and then figuring out, you're getting to a point where you wanted to do some personal development, get some help and things like that. Besides that problem, what sort of business problems did you have?
Speaker 1:Well, cash flow was always the best one. I'm trying to work out how the hell to price anything, what's been really good to look back on. Actually, we had an inquiry came through from a job that I priced back in I think it was 2018. They reached out only a couple of weeks ago. I thought they actually went with someone else I thought I was too expensive or whatever, but they'd reached out, sent an email through to our admin email saying that the timing wasn't right. Back then they really liked the way that we went about it. They're finally in a position to actually move forward with it.
Speaker 1:Now I look back through our system on how I priced it, how I saved everything, like the project file that I created, and are we allowed to swear on here? Yeah, mate, go for it. It was a fucking shit show. I could not work out how I managed to actually price any of it. It was. I found an old, an old excel spreadsheet that I don't reckon. I genuinely don't even know how the hell I made any money out of it. I think it was only because we were doing so much of the labor component ourselves I was on the tools full-time as well that anything that I'd made any any profit on was only on the carpentry component, because I think I'd stuffed it up that bad that the 10% that I was adding on it all that was for was actually just to cover the GST. It wasn't even 10% to try and make any profit on it, so that was.
Speaker 2:Mate, I think that's a really important point. What you just made there, that you only made money because you're on the tools doing the work and doing. Another conversation I have now with not just builders, with trades in the industry. That's where they're making their money. Like if they actually stepped back to run the business they would go broke. Like they're actually only making money because they're working like. So I don't know, this is a. It's a bit of a tricky one to um to try and get across in a in a podcast, but, like so many people in our industry are just earning the same as what their employees are yeah like if you're a plumber, you're earning not much more or the same as as what you're paying your plumbers to work for you.
Speaker 2:If you're an electrician, the same thing if you're a plasterer, like it's. It's a big move to and and to get your head around, like you have to be. You have to figure out the role you play in your business and you have to treat yourself as an employee to the business and you need to get paid for that role. That and that needs to be part of your overheads or part of your supervision, or however. You got your business structured but your business needs to be making 10 profit on top of you top off, yeah, like on top of you getting paid your salary, not not, uh, you just taking what's left at the end of the job, yep. So how have things changed? Like what oh sorry to go back a little bit like what was the turning point for you, because I know when I first met you, you were struggling with things, like you didn't sort of really know where to turn. Like what made you realize you needed to do something.
Speaker 1:I can't really pinpoint it to like one exact time because I reckon before we actually finally met in person, I'd been a part of Live Life Build for probably a good six months, so I knew I'd started reading a few books. I came across another builder mate of mine had said that he'd listened to the book Million Dollar Builder like an audio book. So I started listening to that like an audio book. So I started listening to that and then at that time I'd had a few marketing calls from another builders coaching group that I'm not going to name because I wasn't too fond of those. Stupidly, I joined them and I was part of them for 12 months. But at the same time I started actually seeing your marketing pop up and it was just the way that your message got put across. It was so much more relatable. It wasn't uh because, like I said, I'm not gonna name names but the other coaching platform, it was people that hadn't actually been a builder themselves and I sort of just made me start wondering, like how the hell does someone that's never actually done this before, how can you know everything and start telling these people how to run a business if you've never actually done that properly yourself. I get you can go off everybody else's data, but how accurate could that possibly be? So once your message started coming across, I really started to connect with that and then I just I made the commitment to. I think I still had about six months to go with them and I wasn't really doing much in the platform because I went to a live event for it and it was more.
Speaker 1:To me personally, it felt like more of a competition. No one was really encouraging each other. Someone would would say something on what they were struggling with or something that they'd done well, and someone else would talk over top of them and basically almost like put them down. It was like a competition. There was no encouragement, it was, it was just. It was really frustrating. So I made made the choice. Then I thought something's got to change here. So I jumped on with live life build as well, and so I had the, the financial commitment to both of them at the same time.
Speaker 1:Um, and I can, I can openly say this and and you know this, this too well, that I'm not saying it just because I'm on your podcast and I'm, and you're, you know, the owner of live life build as well. It has genuinely changed my life. Like it. What, what something like that can do is just fuck. It's indescribable and it is I don't know how. How do you describe that to someone, what, what it can really do, without experiencing it yourself? I really struggle to try and explain to someone how much it can benefit you well, mate, I'm not sure.
Speaker 2:And look, I don't, as most people would know that listen, like I, really I struggle to sell myself like I do. I do everything I do because I'm genuinely on a mission. I've been there, I've been through shit that I wouldn't wish on my worst enemy. So my purpose is just simply to help people, just say it how it is. Be real, some people like it, some people won't, but I do believe that you will not find a community or a program anywhere in our industry half as good as Live Locked Build. It's a pretty special place, yeah, but it is hard to get that across. And look, so many people, I guess, are looking for that quick fix. But I feel, like Luke, probably one of the other reasons we've connected and like we always have a good chat when we catch up in person, like I believe Live Like Build is like it's a community of like. When we get, get together, everyone's walking around in pluggers and boardies. Like it's chilled out, you have a few beers. Like it's. It's very relatable, there's no um and it's interesting.
Speaker 2:You said about that other program that it felt like a competition, because I I know from what I was involved with before, uh, in the years that I was trying to get help and from what I even see now on social media, that's what it sort of comes across as. Like it's a lot of just smashing the marketing, increasing your turnover, like this competition to be the best, like I even see a lot of them have. Like I don't think it's, I wouldn't call it a competition. But you see, they put these stats out about their members that have reached a certain turnover level and all this type of shit and like to me, like yeah, turnover is nothing, obviously, if you're not making profit, but it's also nothing if you're not living the life you want to live. Like what's the point of having making good money if you're still stuck in the business and you can't get away from it and you don't get to enjoy your life?
Speaker 1:Yeah, you're dead right, like you know. You say to a young bloke coming out of their time that you turn. You know I'm turning over 10 million bucks. I'm not, I can tell you that. But, um, maybe one day. But if you're turning over that sort of money and you're still working 40, 50, 60 hours a week, not ever going on a holiday, and you're either half on the tools or full-time on the tools, like what the hell's the point, that's not a a lie.
Speaker 2:Yeah, you bought yourself a job. Yeah, yeah, 100%. But if we can dig deep into it, luke, like you were, like you said, we didn't catch up in person for maybe six months after you signed up and I know we had some conversations on the phone and you're in like for a while there. You're in a pretty bad way. And then we caught up at one of one of the I think it was a kingscliff event.
Speaker 2:Yeah, yep, and yourself and your partner, like your beautiful partner, like we had some good conversations and like you guys, you guys could have gone either way. Like you got. You got to a point there where you basically were had to just walk away and and shut it all down, or you got stuck in, put in the effort, put in the time and focused on what you needed to focus on. And look, honestly, when I left that Kingscliff event after you and I had had some pretty deep conversations, I didn't know which way you were going to turn. And I think, when we left that event correct me if I'm wrong, but I don't think you really knew then which way you were going to go either.
Speaker 1:Yeah, it was a bit up in arms. It was to go back probably a month or two before that, like we, the position we got to, we were making bugger all money to start with anyway, and I'd sort of not guaranteed that I was winning some projects. I was leaving it sort of a bit late to try and get these projects over the line and get signed up, and they weren't far away from when we thought we were going to be signing contracts. It was pretty much sign a contract and within about two or three weeks the project would actually start. So we were. We were basically needing these jobs to be able to stay alive and one fell through over the christmas break. They had a change of heart. They decided that it was more money than they wanted to spend and they wanted to look around to try and buy another house, um, and another one same thing they wanted to show it for for 12, 18 months or whatever, just to see whether they could save more funds and end up doing the whole project. So we, within the space of about two weeks, we'd lost nine months of our project schedule for the start of the year. So it kind of went from the point of we had no cash flow already and were needing these two projects to start to.
Speaker 1:All of a sudden it was like well, fuck, you lose one job. That really puts the pressure on you. Start to think what are we going to do? You lose both of them. Then you really go. Holy shit, what now? How do I? So?
Speaker 1:We'd had a pretty good Christmas holidays, we'd gone away, we were interstate done, some four-wheel driving and camping, having the time of my life, but ended up having to cut that holiday short because it was chewing away at me so much that I'm thinking the whole time I can't afford to do this anymore. How am I going to go home now and tell my current employees that, sorry, I can't employ you anymore. I need to fold this up. How do I go to a homeowner and say I'm halfway through your job, sorry, I don't know how to finish this. I've got no money. I can't afford to keep going.
Speaker 1:So that was probably one of well, it was definitely the worst time in business that I've ever had. That was terrifying. And then the timing of it. Somehow we still managed to commit to going to the first Live Life, build live event, which was that was my turning point when I caught up with the community that was there, met yourself and Amelia and every other builder that was there going through I don't know whether anyone else was in quite that bad a position as well. But being able to actually communicate with other builders that are going through the same shit day to day, the same struggles, and everybody actually encourage each other, provide a little bit of advice, check in on you, that was my turning point, that I realized, fuck, I've invested too much of this just to let go. I've got to find a way to make this work, and that's, I guess, one thing I've always.
Speaker 2:But how do you, how do you like? How do you do that, mate? Like this is something I'd like to dive into, and it's because it's hard, because one you can never, it's hard to pinpoint exactly what it is. But, like, how do you keep pushing forward? Because a lot of people that are listening to this podcast will be in that position right now. Yeah, how do you keep pushing when you have no funds? You can't see a job in front of you, you don't know where the money is coming from, you don't know what the answers are and you're focusing on all the answers are and and, like you're focusing on all the negative shit all the time, like, what? What made you keep?
Speaker 1:pushing forward. I wish I had an easy answer for that. Honestly, I really do. I've, I've always had pride in myself to I don't know somehow just make it work and just keep, keep working, always explore, sort of. I guess you you say it quite well always focus on what is in your control. If there's stuff that's out of your control, there's no point stressing on it because you can't change that. No matter how much it consumes you, there is nothing that you can do about it. So what can you focus on that is in your control to try and make it a little bit better? And it says one little one percenters that you can take out of that. That will slowly add up and, I don't know, somehow find you a solution. So in that example we actually had another one. We weren't quite as bad as that, but we had another project fall over, I think it was either late last year or early this year as well.
Speaker 1:We had a big gap to fill, so I went shit, okay, I'm in this. I don't want to be in this same position where we're really, really scraping the barrel. And I went back through every single lead that I could possibly think of over a nine-month period to try and even if they'd said no and they weren't interested, because at that point was when we started doing the pack process and we had a few inquiries that they didn't want to do the pack process, they just wanted to build it, acquire it for free and come and build their project. They didn't want to do the pack process, they just wanted to build it, acquire it for free and come and build their project. I reached out to every single one that I could find, even if they'd said no, to try and come up with something. You never know whether they'd the project had fallen over, they'd gone with someone else and the project was finished and they had even like a little maintenance job that they needed done and stuff like that. You never know. Like one door closes, another one opens, stuff like that, so that job shut.
Speaker 1:And by reaching out to all these previous leads, we had a lead that originally reached out three years ago that had come up late last year. That went for architectural tender that I didn't want anything to do with that, but we had a little bit of a personal connection with the homeowner that we ended up then winning that job. It is the longest or the biggest project we've ever done. Contract wise is in time frame, but it's also the biggest value project we've ever done. Contract-wise is in time frame, but it's also the biggest value project we've ever done, as well With the most incredible client. When you sit down with people and tell them your story about what you want to achieve out of business and they align with your values as well.
Speaker 2:Like it's just I don't know, it's magic mate.
Speaker 2:It's where the magic happens it's where the magic happens, but it's just to just keep focusing on what's in your control, basically, is probably the simplest way you can put it and and look, I'm gonna keep drilling you on this, mate, because I uh, I just I want to help people and like people that are in that situation need to hear from people that have been there, like that's why, that's why I told more story, like so, obviously that's one reason, but, like you, you were investing money in to be in, live, life build, and like I know myself back in the day when I was uh needing help, like it it's so hard to commit to spend money that you are telling yourself you might not get anything out of or get something back for and your bank account's dry and you know you've got more important. Well, at the time, you think you've got more important bills to pay because you underestimate how valuable you are.
Speaker 1:It's not even the financial commitment. That's the big thing as well. Obviously, yes, it does cost money to be involved in something like that, but it's the commitment of time as well, as you would know, and every other single builder that's walking around at the moment goes no, I haven't got enough time. I haven't got time for that, I've got to be on site, I've got to build this. It sounds so simple about using a schedule. More so a personal schedule as well, as you know you, obviously you have to have your project scheduled.
Speaker 1:If you're not doing that, well, I can, you know you're going in the day mate, I know, I know, but as simple as like a personal schedule, because I was in that boat. Like I said, I was a part of live life build for six months before I really started investing into it and it's it's that instant fix. I think when you first sign up to something like that, you take a deep breath and you go right, I've signed up to coaching. I think that's that's helped me. But if you don't actually schedule a time, just schedule the time to actually dive into the platform and do anything with it, what's the fucking point of being involved in it? So that that was me for the first six months. So anyone else that is listening, that's the huge amount of encouragement I can give.
Speaker 1:You is just because you sign up, it doesn't mean it's going to change your life. You actually need to commit to it. Schedule aside, I think I started I was doing maybe I think it was an hour a week, one afternoon, whether it was a wednesday or thursday afternoon, I would make sure I went in. If I'd missed the zoom call during the week, I would go home that night, I'd um have dinner, then I'd go sit on the sit on the couch or go in the spare room or whatever, and I'd make sure I watched back that Zoom call myself. So it's just starting with that, because you've got all this incredible resource that's right in front of you, it's right at your fingertips, but if you choose to do nothing with it still, well, what's the point?
Speaker 2:Yeah, 100%, mate. We'll definitely get on to Luke's having incredible success now, which we'll'll get to shortly. But I think it's like it's a secret, like no one, and whether it's Live, life, build or anything. But I know again myself, like people go to these one-day events or these workshops, and it doesn't matter what it is. It could be an unheard of name, or it could be Tony Robbins or Grant Cardone, like there's hundreds of thousands of them around now, or it could just be a local person well, it could be someone like myself, or it could be a real estate expert or something that's putting on a seminar, and people go to these things and I used to do this as well.
Speaker 2:And you expect to walk out of that and just have this rule book and this recipe to just all of a sudden make millions of dollars and the other thing that happens and I'm guilty of this as well. Like you sit at these events and you just tell yourself, oh, it's fucking, it can't be that easy. Like, fuck, like he's full of shit. Like, fuck, that's not going to happen. Like, oh, fuck, he's, I haven't got the time to do that. Like you're telling yourself all these excuses, but reality is, I've learned now like you go to these events, you pay money. It doesn't matter whether you buy a 180 ticket or you buy a 10 000 ticket, like if you actually take notes and take the stuff away and then take the time to reread those notes and implement those things, it will change your life because it is that I'm going to touch on that as well because you go to the event, you take the notes because I was guilty of this as well.
Speaker 1:I've been to a few of these. One days you go to the event, you take all the notes, you feel G'd up, you feel on top of the world, I'm going to kill it. And then that notebook that goes in the top drawer of your desk or in your glove box and you never look at it again.
Speaker 2:Yeah, but it literally is. There is down the people around the world now that are telling you the secrets to success and people don't implement it because they think it just can't be that easy. Yeah, but, mate, I take my hat off to you. I'll definitely put it out to the people listening to this podcast now. I am incredibly proud of you, to go from the conversations that we had. So Kingscliff was two years or two and a half years ago. Yeah, march 2022, um, I think. And so just to give like I'm not going to talk numbers and things, because that's private stuff but like you've just had your most profitable year by a huge amount. Like it's life-changing, isn't it?
Speaker 1:like you've put in the effort, you've been consistent, you've shown up and the results are now speaking for themselves it is and it's been good to actually reflect on it, because most financial years you catch up with your accountant at the end of the financial year and they try and make you feel better and they say, oh look, you've made money because we've allocated that there and you've got this, and they make it sound like you've made a little bit of money. I remember go back a couple of years ago, the accountant I had at the time. We got to the end of the year and I had nothing in the bank account and he's going oh look, you made 100 grand for the year. I went really, where's, where's the money?
Speaker 1:I haven't got anything I don't have bills to pay, the yes, I've got bills to pay. I got no money, but you're telling me I've, I've got, I've made an accounting profit somehow. So the biggest difference this financial year is to get to the end of it, and it is by far it is the most profitable financial year that we've ever had. But to look in the bank account at the end of the financial year as well and see that money actually physically in there, that's life-changing. That was like holy shit.
Speaker 2:This is actually working yeah, yeah, and it's working incredibly well and look, it's, it's not. It's not just by accident. Like you have put in a lot of work. You've really shown up in the last two years. But can we touch on?
Speaker 2:There's a few other things that are going on with that. We talk about it all the time. You've got to have a good team around you, and I know you're having some conversations with your accounting team at the moment. You've got to surround yourself with people that are up at the level you want to get to, or at least working towards that as well, aren't you? Because now that you've had this incredible year and look, it's not just one year that Luke's had. The previous year, you had a good win as well, but you've just kept pushing and pushing and this year is just absolutely fucking 10x it, which is unbelievable. But now you're at a point where you need to be working with an accountant. That's like what's your goals? What are you aiming for? What's your predicted profit for next year? Because you are. How have you been? We haven't had much conversation, but did you know?
Speaker 1:No, it's actually been really good and I appreciate the conversation we had at the last live event and I lied about that actually because I knew that I had to ask more questions but I didn't know how to ask and exactly what to ask. So that's been the difference on. I actually thought to start with I thought, shit, maybe my accountant doesn't understand this completely. But now that I've actually realised the questions to ask, I'm getting the answers back that I actually wanted to hear and getting a bit more direction so we catch up. Used to be every quarter that we would catch up. We'd just do a little bit of planning before each bash was due or something like that, but I reckon I can't remember how many times we caught up this financial year already.
Speaker 1:It's been a lot. It feels like almost just about every fortnight Hasn't quite been that regularly, but it's been really good actually to to sit down some of the other systems that we're sort of putting in place at the moment we're trying to work on as well, just to to project things and predict things a little bit differently. So it definitely it is a bit of a scary one if, if those numbers are ticking over and you don't understand what or where, where it's come from or what to do with it. Um, you, you definitely put the wind up me about that. It can get you in a lot of fucking trouble really quickly if you don't know.
Speaker 2:Well, it's a whole different ballgame, isn't it? At the end of the day, tax isn't a dirty word. If you're paying tax, you're actually running a good show, you're making money, and then it just becomes another ballgame. Then you've got to figure out tax-reducing strategies and have a team around you to figure out investments or whatever it is. But the last thing you want to do is just push like shit, improve all your systems and processes, make heaps of money and then get to the end of financial year and go fuck, you've made a substantial amount of money and now a big chunk of that's all going to go to the tax man.
Speaker 1:Yep, yep.
Speaker 2:That you weren't budgeting for and all of a sudden, yeah, that you weren't budgeting for that. Yeah, yeah. But, um, mate, I take my hat off to you. Like you guys deserve everything that's come your way, like you've really smashed it out, um, because, um, like caitlin helps, helps a lot, like she's been a big part of it, like your partner mate, she's my rock for sure, definitely, definitely my biggest supporter.
Speaker 1:Um, I reckon that probably that was that was probably my, my biggest turning point as well. I reckon well, I mean, I say that she's she's always been my biggest supporter. But at that live event as well, what she took out of that first live event that we had up in kingscliff, um, for her personally as well, it was just. It was bizarre because it we both went to that not really knowing what, like we've never been to something like that before, not knowing what we're going to get out of it. And she almost didn't want to come. Um, she thought I'm not in the business.
Speaker 1:Well, at the time she wasn't in the business, she's, she's come on board in the last little while now doing some, um, photography and videography stuff with us now, but before that she had nothing to do with it. So she's going why am I coming to this event? Like I'll just go sit in the hotel room or I'll go by the pool or or whatever. Like what do I need to be there? Um, but she, what, what she took out of that event as well to then be able to continue to encourage me because I would come home. And again she was getting what was left at the end of the day. I was that burnt out from slaving away during the day and coming home and just feeling all grumpy and exhausted and whatever, and her just also having that encouragement in the background for me to keep going. That, I reckon, is probably one of the biggest reasons why I've gotten to where I am definitely.
Speaker 2:Yeah, it's hard, eh, and it's definitely something Amelia and I are proud of. Like we've created an environment where it's both sides, like people can bring their partners and, let's face it, like a lot of partners are the ones that are running the business and sitting behind the scenes, so, um, but um and I see a lot of that as well, like in our industry like a lot of these coaching, mentoring sort of programs out there, like they're all focused at the blokes, like they're like they're like a blokes club, but you've got to our industry would fall over if it wasn't for wives and partners, so like they need to be involved and and uh, feel comfortable to be vulnerable and help out. You would have seen lately, live Life Builds now got the wives and partners group as well. That's been a big influence. Besides knowing your numbers and overheads and financials and things, what are some of the other big things you've put in place in your business over the last couple of years that are now proving and adding to this success?
Speaker 1:Probably one of the biggest changes we've had is actually finding a team that treat it as a like they're actually like personally. Well, sorry, let me reword that Finding a team that is actually dedicated and gives a shit about what they do. That trying to find because we had previous employees have always just gone to work because it's a job Trying to actually find and I don't know whether there's a perfect solution to actually try and, you know, rope in anyone that has a genuine interest in what you do to actually be able to properly help you as well. But we've been lucky enough to find a couple of in what you do to actually be able to properly help you as well. But we've been lucky enough to find a couple of in-house team members. We've got an incredible site supervisor. We've got an awesome project manager that started out as an admin and within the space of 12 months, we've actually transferred our over 10, now basically a full-time project manager, and we're looking for a part-time admin to fill that role now as well.
Speaker 1:Having that team in place in the background as well has allowed me to spend so much more time on focusing on how to continually build the business, work on a few more things in the background and set up sort of the systems and processes that are a bit more bulletproof, working on a pretty detailed company manual.
Speaker 1:It's taken a bit of a back shelf lately just with spending a fair bit of time on site myself as well, just with a bit of a carpentry shortage at the moment, but trying to build that out so that essentially any new team member that did have to come into the business would be able to go to that company manual, to the library and be able to watch whether they're loom videos, screen recordings, flow chart systems, anything like that that they would essentially be able to, as best as possible, teach themselves how to do their own role. We would have to have very minimal input. So it takes a lot of time, that's for sure. You're definitely going to make sure you schedule that aside. Having input from other team members I think has been a valuable one, because it's not just about how I interpret it and how I want to lay out the system that I understand it. It has to be able to be interpreted by the other members of the team as well.
Speaker 2:So yeah, input, team input's massive, isn't it? Like, if you'll just turn up all the time, it's like my way or the highway, like it's just going to piss everybody off and everyone's going to feel like they're not part of a team and things. But, like, your confidence, mate, has just exploded as well. Like, has that confidence come from? From knowing the businesses in a better place, or is it something that you've had to push yourself to to be more confident in how you run the business?
Speaker 1:I don't know. I've always just liked without sounding like a wanker, I've always liked putting myself out there and trying to. I like showing people what I do through video and stuff like that, rather than if you're trying to explain to someone at a barbecue on the weekend or whatever, what you've been building. It just it doesn't make sense, like they can't visualize it. I'm visualizing in my head and it sounds amazing and they're just kind of looking at you with a blank face, as you know. What's this bloke you're talking about?
Speaker 2:so it's a bloody natural on the video, guys, you he's got a youtube channel. I'll have to go and check it out.
Speaker 1:No, we're getting there. So it's yeah, I don't know, it's just the confidence has been from putting myself out there in the early days and getting that early engagement back from potential clients, um, family, friends, other other people that have seen it. Just, I think I started doing it in the early days. I think it it's become a point in the industry now where I think if you're not on social media and if you're not doing it, you're getting left behind. I started doing it really really early that it kind of felt like a new thing and it was being acknowledged quite early and that was boosting my confidence a little bit. Everyone was going mate, that's awesome. We saw your video you put up the other day. What you've been building, that's awesome. I didn't need to explain it to them because they'd already seen it on a video. So I don't know, it just boosted my confidence early.
Speaker 2:And I think definitely. But business, like just even just the times that we've caught up now in person, like your confidence in general, especially about having conversations around business, is chalk and cheese to what it was when we first met. Yeah, that's true, that's probably a and cheese to what it was when we first met.
Speaker 1:Yeah, that's true, that's probably a better way to put it, and I mean I've got to thank Live Life Build for it. I don't want to make this sound like it's just a plug for Live Life Build the whole time, but them being able to have those resources available to implement it, actually have confidence in my business, allows me, then, to like I don't know everything, and I'm sure you don't know everything, and there's probably no one out there that does know everything. But if the little bits of knowledge, the little gold nuggets that I've got, if there's another guy that's just down the road or I'm catching up with someone, the little bits that I know, if they're struggling with it and I can provide that advice as well, well, fuck them, why not?
Speaker 2:It doesn't have to, you don't know. So even if you've been doing something for 10 years, just always take the time to listen to somebody else and how they're doing something and their thoughts on what you're doing are doing, and like nine times out of ten, you'll finish that conversation and it'll be a combination of maybe both inputs or you might even say, oh fuck, like I need to change the way I'm doing something like that's, that's a lot better way to do that.
Speaker 1:like, yeah, take ownership and just uh, drop your pride and if someone's got a better way of doing things and fucking listen to them and have a crack at it yep, yep, yeah, um, it might be a question that you want to ask someone, thinking that they'll give you the advice for it and maybe you've actually got the better way of doing it. They'll tell you how they're doing it and you go well, hang on, maybe the way I do it is actually better. It's a little bit of reassurance.
Speaker 2:Yeah yeah. It's powerful stuff just having conversations with people and I and even taking the time to listen to what's being said. Definitely so, mate. What's going on with Luke Callery? Like, you're kicking goals. The business is cranking along. You're in a good position now. Like, are you using all the tools that you've learned and that you've implemented? Like, what's the forecast? Like, is it all looking positive? You're staying on top of things.
Speaker 1:Yeah, it's looking really good. Actually that has been super powerful is the tools to be able to forecast. That has actually helped us very recently as well. We're going through because of the style of projects that we're doing. We're increasing our turnover Thankfully it's a profitable increase in turnover Going through, like indemnity, insurance increases, that sort of stuff. Being able to use some of our forecasting tools to be able to show them that this is the work that we've got in the pipeline, this is the likelihood of it going ahead or this is where it's at as far as a contract or whatever. Showing them how we've worked out, using the OBEZ calculator, what our profit margin is, and showing them that this is the work we've got coming up. This is the percentage of profit that we're going to make on it, guaranteed. That's our bare minimum. It's been a it's been a hell of an eye opener for some of the people that we're speaking to in the in those sorts of industries as well, they go holy shit, that's bloody cool. We've never seen that before. No-transcript.
Speaker 1:With what we've got, we've got some incredible projects coming up. We've got the most work on at the moment that we've ever had and the biggest value projects that we've got. There's a couple of them, that one in particular. The first one that we put all the way through the pack process. We actually worked with these clients from initial consultation to day one starting on site. It was nearly 17 months that we worked with these people before we got it over the line, so it's a very satisfying stage. At the moment. Um, we're just at timber framing stage, so it's a bit of a wow factor. You know what it's like when a client sees that go up it. Just it changes their whole perspective on what it's going to look like. So it's it's um, yeah, the hard yards are definitely, definitely reaping the benefits at the moment.
Speaker 2:It's really cool that's awesome, and you and you've got a big pipeline of work in front of you.
Speaker 1:Yeah, we have. We have actually We've yeah again like forecasted that sort of what we've done in the previous financial year. We're probably at bare minimum. It'll be the same as what we did, but it's looking like we could probably sneak in an extra couple of projects as well, and it'll just be just top it off, just to be a little bit better, and each year just get a bit better and better.
Speaker 2:So that's awesome so, mate, how do you, how are you keeping? Like what? What's your role? How's that change? Like, how are you keeping on top of everything? Now that all this is happening? The business is growing, the you've got this huge pipeline of work in front of you. Like what? What does Luke Callery do differently now to what you did two years ago?
Speaker 1:I've got to bite my tongue a little bit at the moment because I am actually back on the tools because we've got it. Like I said, we had a huge carpentry shortage at the moment, but as that's only been like the last couple of weeks, we've got a new chippy starting next week and got a few that's that.
Speaker 2:That. That's just a leader. You've got to do what you've got to do. You're gonna do what you do exactly that.
Speaker 1:But before that, like I basically my, my job is full-time off the tools, I do probably a little bit of project management. I help out with Hannah, our project manager. Just guide her a little bit, because she's still learning as well. But otherwise I've been able to spend quite a bit more time actually just working in the background on the business, researching other stuff. I've got a huge personal investment now for just wanting to build a lot more sustainable, energy efficient, healthy homes, so researching better products, different building methods, that sort of stuff as well. That I go back.
Speaker 1:You know, even probably 18 months ago I wouldn't have the time to do that.
Speaker 1:I would have been so focused on each project that I didn't have the time to actually sort of work on this stuff in the background, because at that time when you're doing that sort of stuff, you're not making any money if you're just looking for alternate products.
Speaker 1:So you've got to get the right team and those sort of strategies implemented so that you can spend the time on it as well as go back just a little bit in conversation to the accounting. Then I'm really really enjoying actually getting stuck into the numbers, and that's something that I've never had the time for before either is to actually every meeting I used to go to with the accountant go back 18 months ago, two years ago. They'd be sitting on the other side of the table talking numbers and this is the strategy, this is how we got to that, or whatever, and my eyes would be glazing over. I'd be just about falling asleep there, or whatever, but now my eyes are wide open. I'm going just explain that to me again. How does that work? And it's being able to have that time to understand how it all actually works. That has totally changed my perspective on how everything runs yeah, yeah, no, mate, it's.
Speaker 2:It's unreal and the um like your confidence, um in all that too, and like obviously your team's doing really well, so you've got that confidence to spend the time so like you're working on the business now, you're not stuck in the weeds, uh, trying to just keep that cash flow coming in and keep paid the bloody bills. So matt, how do you chill out, like, how do you get away from all this? What's your go-to like?
Speaker 1:my go-to, uh, probably my, my biggest out. That's sort of my most frequent mountain biking. I bloody love mountain biking. I get a get a little bit, a little bit consumed, or whatever. I'll go out in the forest and I'll put them a little hard out. That's that's. Um, that's definitely my biggest out at the moment.
Speaker 1:Um, I had some pretty major motocross injuries back in my early days so I can't, I can't, do a hell of a lot physically anymore.
Speaker 1:I'm not you know, I'm not a bloody vegetable. Um, I'll probably actually to elaborate on it, I'm probably actually I feel like I'm in the, the, the, uh, the prime physical condition of my life at the moment, even though I've had these phenomenal injuries, that being able to, to channel in on what I can do and not stress out on I can't run or I can't, buddy, can't do that super physical task anymore, being able to focus on what I can actually do and do really well at it, that has definitely it. It's it's changing my life at the moment. So my biggest doubt is getting out on the mountain bike. I'm doing a fair bit of um, like just other exercise, some light weight training and stuff now as well, getting a bit of upper body strength and some core strength back and I'm feeling freaking awesome, but uh important, isn't it to um you've got to work on yourself, you've got to constantly be working on yourself yeah, because if you're not right, nothing else is around you.
Speaker 2:Jeez, mate, you're stealing all my sayings there. Yeah, that's freaking awesome.
Speaker 1:Outside of that, probably one of my other biggest outs I quite enjoy going Like camping is definitely that's our holidays. I'm not interested in going to a city staying in a flashy hotel or going overseas or anything like that, but in going to a city staying in a flashy hotel or going overseas or anything like that, but the most overseas travel I've ever done, I've been to kangaroo island. That's it. Um, I know we, um, we've been roped into. We're gonna go in 2026. My mother-in-law's turning 60. We're gonna go to new zealand, so I've got to get a passport for that.
Speaker 1:I don't have a passport yet, so holy shit um yeah but yeah, other than that, mate, we just we load up the caravan, chuck the dogs in the back seat and we just go somewhere where there's either very limited or no phone service. That's my ultimate piece, I reckon. Just get out and chill.
Speaker 2:Yeah, that's freaking awesome, mate. So is there a couple of tips for people that are in the industry right now builders tradies that might not be in their best position. What's just one or two things that you'd recommend they get stuck into?
Speaker 1:Ask for help. That's probably the simplest one you can do. You never know anybody that's. They could be in a pretty close circle around you that they might have. You know just the simplest little answers to a few things for you. So ask for help. Networking is incredibly powerful. So get out there, ask questions, do your own research. I'll say this on a few of the build insight podcasts as well. I bloody hate plugging social media, but instagram can actually be one of your best friends. There's so much resource out there, or so many resources out there for other people that are putting out the information, that you don't even necessarily have to ask the questions because the information is on their videos or on their photos or whatever. So that's probably that's one of the one of the first things I suggest.
Speaker 1:Make sure you are looking after yourself like work's not everything. There's so much more to life than work. Um, it can definitely feel like work is everything if you have got cash flow issues or whatever and you're solely on the tools. But just take a little bit of chill out time for yourself. Um, even if it is an hour a week, go for, go for a run, go for a bike ride, do whatever. Go walk the dogs, play with the kids, whatever. Um, yeah, it's definitely yeah. If you're not right, nothing else can't be around you, so look after yourself yeah, that's, it's important.
Speaker 2:Hey, and that, um, yeah, you want to. You want to be looking out to people that are where you want to be, like yep, reach out to them, ask questions. But, um, and mate, just tell us a little bit before we wrap it up like what's? You've got some pretty exciting stuff going on as well, like you've managed to branch out. Now you've teamed up with some other really good um, people in the industry and, and tell us a little bit about that, what you're doing we have mate, so I um, I've got another little project build insight.
Speaker 1:Anyone wants to look that up? I'm going to give it a plug, dwayne, even if you like it or not, um yeah, no, go for god build insight.
Speaker 1:Inside is spelled i-n-s-i-t-e, if you're looking it up, um, so I guess very relatable with what you're doing, mate. I like sharing what I've learned. I don't think there is enough education out there for wanting to build better, or even just the simplest stuff on the simple how-tos. So myself and another builder, dean Backman, backing Builders over in Victoria as well we've teamed up and created this online platform, build insight.
Speaker 1:Go to podcasts I won't say similar to yours, but kind of similar. It's to do with building, I suppose. But yeah, just getting on different guests in in all, all parts of the industry as well as sort of putting out videos on sort of like, better building products, better building methods, different materials, that sort of stuff. Just trying products, better building methods, different materials, that sort of stuff. Just trying to provide a little bit more education onto what is out there, showing the behind the scenes on what actually goes into construction. I guess it's kind of aimed at a few different platforms. It's, I guess, to help builders see what else is out there, but also hoping that maybe a homeowner might come across that and get a bit more of appreciation on what actually goes into the construction of their home.
Speaker 2:Tyrone, you've got a couple of other blokes as well. Haven't you that help with content and stuff there?
Speaker 1:It's scaled back a little bit. At the moment it's just myself and Dean now, but yeah, we had in the early days there was a few other contributors that unfortunately business stuff got in the way, so they've sort of had to focus a bit more on that. So it's.
Speaker 2:Yeah, and you like, because you do on your Instagram page, like you said, some pretty good tips, don't you about like whatever tools installs.
Speaker 1:Yeah, like, yeah, whatever it is, different types of things materials.
Speaker 1:Yep, yep, so we were lucky enough. Actually only, it was probably maybe about three weeks ago, um, so those that don't know, bowens is a victorian hardware supplier. Sorry, victorian hardware supplier, unfortunately only in victoria. I wish they were in sa as well, because I think what they're doing for the industry is phenomenal. They, I would say, are by far the most innovative hardware chain in the country. Um, even though they are only in victoria, I think they're planning maybe in the near future to expand, but not really sure where yet. If anyone from Bowens is listening, definitely come to SA.
Speaker 1:But yeah, so they had a biannual event they have at the Bowens Building and Innovation Expo where they were kind enough to invite us to have a stand there at the expo, get up on the main stage, have a bit of a talk about what our mission is. With Build Insight, we jumped up, recorded one of the podcasts with another builder on the stage and we just they gave us, they gave us the stall, um to actually set up our banners and talk to people. But I reckon we set the banners up. We didn't. I reckon we spent about 30 seconds at the store for the whole event.
Speaker 1:We were mostly other time we were going around taking turns, interviewing um different suppliers and and materials and all this extra stuff. They're just trying to get some more content to put out to people saying that you know, here's a different type of window, here's a different cladding, that maybe it's a bit more sustainable, it's more of a carbon neutral footprint. Just trying to provide a little bit more insight onto what is available. It's not just your stuff that you go to Bunnings or Mitre 10 or whatever and see on the shelf. There is actually more to the industry than just what you can see on the shelf there.
Speaker 2:Awesome, mate. Well, look, really appreciate your time this afternoon to chat and talk about especially being a bit vulnerable, mate, about where you were for those couple of years and struggling through those times, and obviously you're kicking it out of the park now, mate. So, yeah, I take my hat off to you and, um, look, I I am really excited just to continue to see your growth, um, and where you keep going, because, uh, if you keep on the same trajectory as you have been for the last 18 months, mate, who knows where you're gonna end up? So, um, yeah, congratulations, uh, look forward to giving you a big, big hug, mate, next time we catch up. It's always good to catch up in person, but um.
Speaker 1:Thanks, mate.
Speaker 2:I appreciate the continued support uh, all good, mate, all good. Well, um, look, guys, if you like this podcast, make sure you subscribe. Uh, look, go, check out the new website. Get on board with the merch. Um, it's going nuts. We want everyone australia wearing the merch keep smashing it on the back, because that's what we're doing. And, um, yeah, help us to create this new building industry. Cheers, guys.
Speaker 1:We'll see you on the next one are you ready to build smarter, live better and enjoy life?
Speaker 2:then head over to live like buildcom forward, slash, elevate to get started everything discussed during the level up podcast with me, dwayne Pearce, is based solely on my own personal experiences and those experiences of my guests. The information, opinions and recommendations presented in this podcast are for general information only, and any reliance on the information provided in this podcast is done at your own risk. We recommend that you obtain your own professional advice in respect to the topics discussed during this podcast.