The "Level Up" with Duayne Pearce Podcast

Why Builders Need Marketing Before Going Out on Their Own

• Duayne Pearce • Season 1 • Episode 177

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Most builders don’t fail because of their trade skills — they fail because they’re not ready for business, mindset, or marketing.

In this episode of Level Up, we sit down with Shea, a marketing podcast videographer who recently stepped out on his own, to talk about what builders actually need before going out on their own.

We cover:
• Why builders struggle in business
• The importance of marketing before you start
• Discipline, health, and resilience in leadership
• The mindset shift from worker to business owner

If you’re a builder or tradie thinking about starting a business, this episode will challenge how prepared you really are.

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Check out Duayne’s other projects:

🔹 Live Life Build — https://livelifebuild.com

🔹 D Pearce Constructions — https://dpearceconstructions.com.au

🔹 QuoteEaze — https://quoteeaze.com/Free-Offer.html Check out the Duayne

SPEAKER_00:

Hello guys, welcome back to another episode of Level Up. We are back in the shed this afternoon for another cracking episode. This one could go here, there, and everywhere. Um, we're just it's just a good opportunity to have a chat. Um, so today he has been on the podcast before. He's normally behind the camera, but um, we got my mate Shay with us. So uh Shay runs his own business, he's got 44 gallon films, um, he helps other people do podcasts and a bit of marketing and stuff. But uh he's also just well not long and probably three months ago finished up full-time with us, and he's now gone out to have a crack on his own at uh something that we'll get into in a little bit. But how are you, buddy? Good, mate. Thanks for having me on. No worries, buddy. How times change, eh?

SPEAKER_01:

Like kicking girls, yeah, mate. No, it's uh yeah, it's a bit of a change sitting uh in front of the camera than from behind the camera. So yeah, mate. Um no, I appreciate you having me back on for another chat.

SPEAKER_00:

So we've had you on um before to talk about uh recording and filming and just give people some tips and hints and those types of things. But I uh I've been on your podcast a couple of times now as well, and we did another episode what two weeks ago, and yeah, it was a pretty uh pretty cool conversation. It it um I definitely learned a lot more about it just in the um in the sauna, so yeah. Well I keep an eye out for sauna sessions with Shay, keep an eye out for that episode. But um it's yeah, times change, mate. Like it's good to see uh I love seeing people grow and achieve things and follow their dreams. And you've um you spent what 18 months now or more sort of setting up to have a crack on your own. So tell us what you're up to.

SPEAKER_01:

Yeah, well, basically I started the podcast, I think, almost two years ago. It's called Sauna Sessions with Shay, and it's um in so we've got a barrel sauna in the backyard by the pool. Um, so I made myself an ice bath and um but I invited people on that I just thought were doing great things in the world or making themselves a better version of themselves, and I just wanted them to tell their story, and if it resonated with anyone listening, then great. Um, but then um after a little bit, everyone that came in on the sauna was starting to ask me where do I buy a sauna from. And I was just starting to make uh all these other people rich, and so I ended up going um checking out some saunas, starting to develop my own sauna, and um yeah, there we've got um 23 saunas ready to be sold um that are gonna be landing, I think, in uh the end of uh 2025. So yeah, it's just a new adventure we're on. So it's Geneva as the brand.

SPEAKER_00:

Um and uh yeah, I'm really excited and just looking forward to getting off the ground. No, that's awesome, mate. I love it it's good to I love seeing people have a crack and get out of your comfort zone. So what like it doesn't matter what industry or what business you're in, like I know we've had lots of conversations about those first steps and how you go about it. Like what I guess what was the final thing that made you commit to finishing up full time with us and and really pushing hard with these saunas.

SPEAKER_01:

Yeah, look, I I think I've always uh wanted to I like I you know I feel like we've probably got one shot at this life. Um and it there was I'm always very aware of things that push or pull me towards things, and um I've been doing the saunas and ice bars now for 20 years. So um, and it's just obviously now that you've got one in the backyard, you're using it a lot, and it's obviously something that a lot of people are doing. But I just felt this pull towards it, and um, it it's something that really excited me. You know, I've just had a mate come over the other day who's been sleeping really badly, and I put him through, I call it the deluxe package, where it's like we have three rounds of breath work, um, we jump in the sauna and then um an ice bath if we've got time. And um he's been really stressed about a lot of things, and then so he texted me the next day and said I slept like a baby after you know doing that. So, you know, it's one of those things that um I think definitely it's helped my my stress levels and just overall health and well-being. Um I was a chronic asthma sufferer when I was younger, and um, that's all if anything disappeared. I don't get asthma anymore, um, hardly get sick anymore. Um, I just find that you know, you by building that that resilience, it's um it just makes you know a better version of yourself. And I just saw there's obviously that there's a big push in the market now for um yeah, you know, health and wellness. And so yeah, it's just something that I thought, okay, let's let's let's test the water, let's dip the toes in and see how we go.

SPEAKER_00:

Yeah, no, we're a pretty pretty fit bloke. I think it's um it's good to see people following their passion. It's it's not just a a gimmick. Like uh we did the 48k Kakoda challenge earlier in the year, like we we trained hard and we I wouldn't say we smashed it out, we completed it.

SPEAKER_01:

Oh mate, I I think that was a big wake-up call for Kakoda coming. I'm still just about to lose the big toenail. It's I lost four toenails in the in you know in the trip, but it definitely showed me that I was undercooked for that, and but it was good because I I think you're in the same vein. Like, I in no stage was I gonna quit. Like you had to get me out in a stretcher, and we were all like it rained for what six, seven hours in the day.

SPEAKER_00:

Well, yeah, it took us just under 14 hours to do the walk, and I think it rained for seven or eight of them. So yeah, yeah. The um, but yeah, my knees, man, I I was ready to break into tears when we crossed that finish line. My knees were caning me, but um, and then we're suckers for punishment because we've signed up to well, we we did that prior to or during our uh training because we're currently working up to do Kakoda 26 with Glen Azer. Um I don't know if we start or we finish on Anzac Day over there.

SPEAKER_01:

Yeah, I think I I think it's we finish.

SPEAKER_00:

Which is gonna be unreal. Like I feel like it's gonna be pretty emotional and challenging, but yeah. Um you're a bit like me, like you've got to have a challenge to aim for to stay committed to to training.

SPEAKER_01:

I think so. Well, I think it definitely helps. Like, I know like we're obviously going Anzac Day next year. Um, my weekends are now made up by either you know going for hikes, going for walks, strengthening the legs, um, gym three, four times a week, but it's all for that focus. Uh, and I think the webinar that we had with Glenn, who's gonna be taking us over there, uh, rank true. It's like, you know, you can bullshit, yeah, you can bullshit him, but you're really just bullshitting yourself. So if you get over there and um you know you haven't done the work, it's gonna show up pretty quickly. And it there's nothing probably worse than spending eight, nine days just looking at the ground and but not experiencing, you know, yeah, the land as well, and what's you know, what's going on, the culture and the communities over there. So um I think yeah, it's yourself to put in the work and you know, yeah.

SPEAKER_00:

I think like obviously this podcast helps out thousands of people and um a lot to do with business and and stuff, but a lot of personal stuff as well. But I I like I call it track fit. You asked me the other day what I meant by it. Like, I I think you and I are definitely more than fit enough now to go and do Kokoda, but I don't feel I'm track ready. Like um, I've learnt from the hikes that I do. I want to go there and enjoy it. I want to be able to take in the scenery, look at the views, uh, have conversations with people while we're walking. Um, I don't want to be the person that's not up to it and is spends the entire day just staring at their feet, um, watching where their feet are going and huffing and puffing. And I think it's it's the same with business. Like, and I I think with business, there's a lot of people out there that uh like that's their goal. They they want to work for themselves, but they're not ready to work for themselves. So that so they basically spend their entire um business career looking at their feet, yeah, just dragging their feet around because they're they don't know, like they didn't they didn't turn up ready to run a business. Yeah, yeah. Um so there's it's funny how a lot of things to do with their health and fitness mindset, all those types of things um are very relatable to business as well.

SPEAKER_01:

Oh, most definitely. Like, I think it is an extension of yourself in some way. So um, like I know you're you're and look, this is the thing, it's just hanging around, it rubs off on you really quickly, too. So, you know, we've sort of been hanging out now for four or five years, and you've started to really get stuck into your morning ritual and routine of getting out there, um, getting your pump on, eating good food, you're seeing um Hector who's putting you on the right path, you feel healthier than you did when you were 20.

SPEAKER_00:

Like But even that, like it's I was doing that, but not right. Like, I thought what I was doing was right, but it's it's it's only until I've got a coach that I'm like, yeah fuck, I was nowhere near it. I thought I was eating well, but eating well wasn't going buying food from the supermarket.

SPEAKER_01:

No, no. So well, that's the other thing is I I don't know, I'm very aware of um the nutrients that are going into the body too. So if there's you know, uh I I think I've told you, like I remember um mum would have like a box of apricots or plums, and they'd sit there for three, four weeks and not go off. Food's going off in two, three days now. The nutrients just aren't there. So um I think finding, you know, it's it's kind of a shame, but we've got to go looking for good food.

SPEAKER_00:

Yeah, um, because it's a combination, isn't it? Like it's like obviously the saunas and I'm a massive fan of saunas and the ice bars. I think that it's um it it give it. I'm I'm a big believer in we need to get back to our natural instincts. Yeah, like those instincts are cold, heat, like yeah, like old timers didn't have air conditioning, and yeah, like we we become so accustomed to being comfortable now, like in our environments. Like you get jump in your car, it's fucking air conditioned. You don't even have to put any effort into wind a window down now, or like you come home, your house is air conditioning. Like there's there's no your body doesn't have to, I guess, react to the environment that it's in because it's always comfortable.

SPEAKER_01:

Yeah, well that's why I think probably the hot and cold or the contrast therapy is coming into play these days is because yeah, you spot on. I think a lot of people aren't building that resilience. Um, they're they're in a 23-degree home, they jump into a 23-degree car, they jump into a 23-degree office. So the whole day, they're not actually, you know, using and and and probably just sedentary, so like they're just sitting there as well. So um I think there's a massive thing to be said about movement and sweat. Um, but these things and and then also the food that you eat. I'm just hearing something from a scientist the other day about um every home's gonna have a sauna uh eventually because you're gonna have to expel all these toxins from your body from the shit food that you're eating. So another reason to have a sauna. So yeah, it's just I think we're our default mechanism is to look for comfort and the easiest way to do things, but really, you know, I think um oh I I heard David Bowie say it the best. It's like if you ever go out um uh wait out in the ocean, life should be in the ocean where you can just touch with your tippy toes, right? If you go any further and there's current, you know, you could be in a bit of danger, and that that's good to be there. But you know, put yourself under that little bit of duress. Don't go where it's where it's you know knee deep. Go out, you know, past the breakers and put yourself under that little bit of duress. And if you just consistently are doing that, then um you know you end up having a great life. I think so.

SPEAKER_00:

Yeah, yeah. It is like like our bodies are incredible things. I uh I don't think you realize how like if you're in that air conditioned space all the time, if you're in a inside a house that's fucking breathing for you and looking after you, you you do very quickly lose those natural human instincts and those natural feelings, um, which obviously leads on to having no immune system or a reduced immune system, getting sick more often, all those types of things. Yep. The human body is freaking insane and how quickly it can uh like when we went and did the cocoa um challenge, like listening to my coach and like I shared the information with you guys, and then just like putting like taking magnesium, putting salt in our water, like it was amazing how quickly your body would absorb those good nutrients, and if you had a sore knee, it'd go away, or if you were getting starting to get cramps, you give your body what it needs, that's it, and it would go away. Yeah, um so I feel like there's a lot of people a lot of people could get a lot more value out of pushing harder on their bodies and just seeing how their bodies react to different things.

SPEAKER_01:

Yeah, I think awareness is huge. Um, understanding like even with all the sauna science talk, I I think it's um I think it should always come back to how you how you're feeling, like just gauge how you're feeling. Like I've I've had saunas before where I've made myself sick. Um, and that was when I was first starting because I wasn't gauging myself that and you know, and I actually made myself sicker in that moment because the immune system's battling something that's in the system, or we haven't slept well, or you know, your diet hasn't been great, or and and the body's like, stuff this, we're out of here. Like, you know, yeah, you treat me like shit. I'm gonna make you sick. Um, and and that's you know, it's it can only fight so much. It's an amazing, you know, um thing we've got at this body. So I think there's something to be said about, but just pushing, you know, and if you are feeling great, just exert that a little bit more and just you know, and then you start to build this tolerance and this, you know, range that you look back six months ago and it's like, you know, I couldn't I couldn't spend more than five minutes in a sauna. My wife's a perfect example, and she hated all that stuff. And again, it's the way you talk, you always talk about this, it's the way you talk to yourself, um, it's the way you talk to other people. She was like, I I hate the cold water, I hate you know, this, I hate that, and then she started doing it, and then that what came out of her mouth changed. It's like I love doing this now. I and but she was also seeing the results.

SPEAKER_00:

But it was it, it was interesting the other day when I was coming up to your place and we had an ice bath and just hearing um hearing how she was talking about it, how she's she's still getting used to it, but she's very aware of how it feels now and how long she can spend in it, and she's got goals of what she wants to work up towards. Oh, sure. Yes, yeah, just exactly what you just said. Like her whole story has changed.

SPEAKER_01:

Well, and it sort of started with fear, like the you know, the fear of cold water, like is like it's supposed to be uncomfortable, right?

SPEAKER_00:

But yeah, uh good, like it's it's no, I've I find it unreal that like so many people chase that going to the beach, diving in the water, and like everyone walks in and you fuck around for a bit, and you try and get on your chippy toes, it makes it worse, don't want to get cold. But yeah, like when you actually just jump in, like you feel so refreshed and so good. Yep. And so we'll do it at the beach, but a lot of people will shy away from doing an ice bath because of that story they're telling themselves that it's fear, they're gonna get too cold, they're not gonna last, it's they're gonna, I don't know, they're gonna cramp up, they're gonna whatever it is.

SPEAKER_01:

But for sure, yeah. And you're smashing out of the park, by the way. You just jumped in there the other day like it was just a lukewarm bath, and um you did three minutes really quickly, two, three minutes.

SPEAKER_00:

So, yeah. Yeah, and look, I know people bag it out, but and I can't really say that we have cold showers here in Queensland, but I I do think a lot of me becoming better at cold baths or cold ice baths is because I only have cold showers. Yeah, like every morning, every night, there's no hot water, it's just straight in. And I was actually thinking about this a bit the last few weeks. Like, um some mornings I don't want to do it, but I just say to myself, don't be a fucking little bitch, don't be a little bitch, don't be a little bitch I've got the same story, mate. Yeah, just get in and do it. And like you do it's 10 seconds, and you're like, shit, this is awesome. Like, yeah, why would you why would I ever have a warm shower and this feels so good? All right, guys, I want to introduce you to a really exciting new product that I believe is going to play a massive role in Australia building healthier homes. As you all know, I am extremely passionate about healthy homes, and I'm doing a lot of research and putting a lot of time and effort into making sure my construction business is leading the way when it comes to building healthy homes here in Australia. We've teamed up with the guys from Highwood Timber. Highwood Timber are pioneering condensation management with their high flow ventilated LVL batten system. High flow battons give builders a stronger, straighter, and smarter way to create a ventilated cavity behind cladding and underneath roofs without compromising on structural performance. While tackling condensation to improve building health and ease of insulation, highwood battons are built to perform. When it comes to dealing with condensation and ventilation, high flow battons will help you create continuous ventilated cavities behind all your cladding and underneath your roof sheeting. They reduce condensation risk and support healthier, longer lasting buildings. Highwood timber battons are also in alignment with the proposed NCC condensation management requirements as well as passive house ventilation requirements. Being an engineered LVL product, they are stronger, straighter, and more dimensionally stable than a solid material such as pine. This helps resist warping, twisting, and shrinkage, ensuring more consistent installs less prone to splitting than solid timber. Howwood timber batten are precisely manufactured, meaning that your installation will be faster and easier than other products on the market. The part that I like the most about these battens they are H3 treated for long-term protection against decay and turmoiles. They use a waterborne H3 treatment which reduces reactivity with membranes and adhesives when compared to LOSP. These are the exact battens that you want to be using on your homes and your builds if you are considering building healthier homes or passive homes. Check them out. Highwood Timber products.

SPEAKER_01:

I think there is something to be said about like because when you first wake up, you are quite vulnerable. Like you're still coming to you're very dazed and a bit confused. And so that is the time where your brain can actually say, nah, let's just lay in bed, let's just get under the Duna. It'll be you know nice and warm and Disneyland under there. So you know, so let's uh let's just stay under there and enjoy that.

SPEAKER_00:

But it it like people like you've you push, um like I've seen you push hard physically and and like your fitness has come a huge waste in the last four or five years, yeah. And you were still like it still took you a lot to dive in and and have a crack at this new business. But do you feel that the effort that you put into yourself personally pushing yourself harder has helped you without a doubt, without a doubt.

SPEAKER_01:

You and the thing is I think um now like I'm actually upping the game as well with Kakoda coming up, so but I like even so I know Luke will watch this, Luke Dakey. I've been watching him online doing um like he's posting uh his stuff in the gym. Yeah, that gets you motivated to to do the same. So it's and but I don't know, I've always been in the mindset I want to see everyone win. So I love seeing people do that stuff and knowing that he's coming on the trip, you know, and you just know that he's he's already set himself up to you know.

SPEAKER_00:

But do you feel more comfortable now jumping in and having a good crack at this business because and because you're constantly doing more on yourself?

SPEAKER_01:

Yeah, yeah. For sure, for sure. I think it's um it goes hand in hand. Um, I I think uh like when and you talk about it all the time, you know, when nothing around you can be right unless you're right. So I think there's definitely something to be said about that, and and you know, it is that little voice in your head.

SPEAKER_00:

Because I know I know you like you sat on this idea for a for a while before you took the leap. Orange peeler for a long time. Yeah, yeah, I've peeled many oranges in my day. Yeah, there was a few few false starts uh which like show. But that and look, that's why I want to talk about this because I I feel there's so many people out there, whether you're 18, 20, 30, 50, if you've got a dream, you've got to have a crack at it, don't you?

SPEAKER_01:

Yeah, oh for sure. And look, like you know, you can still do all that stuff and still fail at business, but I think there's um it's I think the awareness is huge. And I the big thing for me, I think, is focus and understanding the phone. Now I'm very aware, like not to have the phone in the bedroom and all those things. Um, but um it's it's that deep focus, like when you really got to think about something, okay, how's this gonna work out? Um getting into that deep focus when everything is instant uh can be very tough. So I I like I've got to set rules for my are you the same? You've got to set rules for yourself for um for phone time, screen time, all that, because yeah, you know, and I'm I'm definitely getting a lot better at it, but I think back in the day I was it you could lose 10 minutes, 20 minutes quite easily. It's like what the fuck just like I was just scroll, like you know.

SPEAKER_00:

Well I heard I heard something this morning on um I was I can't remember if it was a podcast or audio book or something. I was listening to the this morning driving around the job sites, and it is so true. Like he was it's it's wrapping up the end of the book. Um, and he was basically saying, like, you've got to stop fucking around. Like if you say, like, if you say you're committed to getting fit, but you're sitting on the couch watching uh Netflix or um scrolling on your phone, then you're not committed to getting fit, you're committed to Netflix in your phone. Yeah, if you're if you say you're committed to getting out of the shit situation you're in and you you want to improve your business, but you're spending time on your phone or you're you're not putting in the hours on weekends or after hours to make the business better, yeah, then same deal. You're not committed to the business, you're committed to your phone and fucking around.

SPEAKER_02:

Yeah.

SPEAKER_00:

So like it all comes back to that taking 100% ownership of things and responsibility. And if you say you like, I think that's one thing that um I don't know what it is, it seems to be the same around the world, but there's just there's this shit mentality that there's gotta be a work-life balance, yeah. And there's no such thing. Like at the end of the day, like if you want something, you've got to put in the effort. Like, yeah, and I've seen you putting in the effort with starting this business, like dealing with uh importing and shipping and talking to people at all hours, and like you've just got to do what you gotta do, don't you?

SPEAKER_01:

Yeah, spot on. Yeah, no, I I've never the the work life balance, um, and look, I think part of that is having a great partner as well. Um Sari's just like whatever idea, whatever thing I come up with, she supports me 110%. And so uh, and that's I don't know, I I just love that about her, and and so that's um something that you know it really helps is to have that environment where you know, because I'm I'm a dreamer, like I've always got a million ideas, but and and you know you've got to action the idea for it to come to life and all that, but yeah, my head's always in Disneyland, you know, and up, you know, up in the clouds and with the fairy. So, you know, um to have a wife that but she understands that as well, and um she's probably the more grounded one of the tourists, but uh she's also I can I'm you know I'm I'm seeing her grow as well. I think the big thing for me, like spending four or five years with you, I'd love to see your growth and just where you you know where we where we started to where we are now. Yeah, can you believe that you've put together an event and had you know world-class leaders from around the world come and talk at your event and had all these builders come and and then but not only that, it was a raging success, and everyone's like, when are you doing the next one? And you know, like that's where did that dream come from?

SPEAKER_00:

Oh mate, just putting it out there, don't not holding back, like just doing uh well you you know how I work. Like I'm a I follow through, I practice what I preach. If I if I open my mouth and say something, then I fucking put my money where my mouth is and I follow through with things. But I feel like that whole work life balance shit is that that suits people that don't like what they do, yeah, that aren't running a good business, that are unhappy with their life because that they spend time being unhappy and they feel like the the balance is not working and having a beer and chilling out, like it's but it's it's all it's all bullshit. Like you've got to get to a point where like no day feels like work to me anymore. Like even though I even though I some days are crazy hectic and it's flat out and it's head down bum up and it's up early and it's up late and it's working nights, but it there's never anything I do anymore that I'm like, fuck, I don't want to be doing this. Like, why am I doing this? Like, yeah, so I think that's and to me that's that's the work-life balance. Like it's it's having it's doing something that you're so passionate about and that gives you so much purpose, yeah, that everything just feels great to do.

SPEAKER_01:

Well, I think also, you know, um with that analogy, it's like I keep going back to the surf analogy, but it's like you've got through the breakers, yeah, and you're now in the in in clean water, right? And you're you're past the you know all the rough stuff. And but that took battle. Like you you had to fight a you know, a wave coming at you and to push, and you just kept pushing. And now you're at the back, you can kind of like it's still you're still working your ass off, yeah. But there's um there's a content kind of smile on your face, you know, and I've noticed that with like your face has changed from Yeah, well that's I'm eating right. Yeah, yeah. But there's also a smile on the face, you know? Yeah. So it's like you've, you know, you and but I I've I don't know, I've always from an outsider looking in, doing all the camera stuff with you, I just think builders have got one of the toughest jobs I've ever seen. So to get through that and then start to actually flourish um with what you're doing is I love to see that. So I love to see you doing well as well.

SPEAKER_00:

Cheers, mate. It's been good, it's been good all the stuff we've done. But um, for those that don't know much about Shay, Shay has knows everything about film and television and movies, and got every degree with bloody mics and cameras and all the stuff.

SPEAKER_01:

So if I'm at the time again, I wouldn't.

SPEAKER_00:

But Shay, but Shay, like when we went on Cocota, I don't know how many people did Cocota Challenge, but everyone by the end of the trip, everyone was like, Here come Shay, because all you could do was Shay repeating lines from movies, and it didn't, it became a game between our group and occasionally someone in another group to name a movie and see if you could name lines on it, and it did not fucking matter what movie someone said, Shay could rattle it off.

SPEAKER_01:

So um I think I used to work in a movie cinema, and um I would always so I was a projectionist for about I don't know ten years, and I'd always watch the films, but I'd never stop at the end, I'd always watch the credits as well. Like I watched the whole thing. I just love watching the whole thing because I wanted to know who played that part and you know uh who was the best boy on this or whatever, the gaffer or grip. So I don't know, I've always just loved movies and storytelling, but I think a big part of that was um I like to distract myself as well. So it was it was gruelling, but that got my mind off the pain in my ankle or my left knee or whatever. Oh, when we were doing the war. Yeah, yeah, yeah. So that's like um some people kind of go the other way. I like to I come out and I like to, you know, let's do trivia, let's do movies, let's do something, but it just sort of takes the distraction away and before you know it you've done another two clicks down the road. Yeah, yeah.

SPEAKER_00:

Yeah. So mate, what's the um what's the goal with the saunas? Like you you're living and breathing what you what you want to be doing now.

SPEAKER_01:

So what's the um Yeah, well, I I just I just want to what it's done for me. Um I want to do that for other people. So I I know what it's it's the health benefits it it's given me, and that's by 20 years of doing it. Um and you know, it I just want to see other people feel how I feel. So that was a big part of it. And you know, but yeah, obviously we're running a business, so you've got to make money as well, on top of that. So it's it's it's putting all those things together. But the overall, you know, goal is to I want to see everyone be the best version of themselves possible. And that's where the podcast came from. Yeah, it's just like if someone gets one something like I know people are gonna get absolute gold nuggets out of yours, um, but it it just rubs off. And the more people that you know tune into that, start hanging around the right people, worry, you know, get in not worry, but get into their health and fitness, yeah. Um do sauna, do ice bars. It I I don't know, I just don't see it, I don't see too many people uh depressed by doing all those sort of things, you know.

SPEAKER_00:

It's uh like we've talked about it before on the podcast. Like I feel like we're in a bit of a COVID highlighted a lot of things, and a lot of people woke up and saw the light and realized like it's we can't just eat and drink and listen to all the shit we get fed, and you do need to start looking after yourself a little bit. So I think that whole yeah, ice bars, saunas, like mental health, walking, exercise, like going to the gym, like all that stuff is just growing and growing and growing.

SPEAKER_01:

Well, I think there was a flow-on effect from COVID. I think we did everything wrong. We sat in a dark environment, we ate CCs, we watched Netflix, we did little movement, um, we stopped talking to people, and it became a habit. So when you're in that existence for a year or as long as we were, some people haven't got out of that zone. They're still watching Netflix setting CCs in the dark. So I think there's something to be said about um, you know, it changed everything. But and I think that's why the the wellness and health is sort of coming back, and it's never too late for anyone to, you know, like this is the thing, sauna is the laziest thing in the world you can do. You just gotta sit there and sweat, and you'll you'll get it's like a light workout. Yeah, so um, if you start there and then you may pick up a dumbbell or whatever, you know, just start moving. Um, yeah, the the sky's lovely.

SPEAKER_00:

Sauna is a awesome place to obviously get rid of all toxins and shit in your body, but it's just a place, don't take your phone. Oh just sit in there.

SPEAKER_01:

I'm seeing more of it because I'll I'll I'll still use the gym sauna because I'll do a workout and then I'll jump in the sauna while I'm still hot and just keep the workout going. But um, the amount of people that are now starting to take their phones in saunas um or the headphones, and it's like it's not it's not good for the device for starters, but I think it should be um a sanctuary where you can just sit um and be. But I think it's a real sociable place as well because when you start sweating, it's like I don't know if you've ever on the side of a mountain when you're climbing mountain, like everyone's got this rush, right? And they're everything's heightened, everyone becomes funnier, everyone's got better stories to tell. And so when you're in a sauna and you're sitting there, that comes out as well because you you know the blood's pumping.

SPEAKER_00:

Yeah, so yeah, I'd leave there's no there's no time out anymore, is there? No, like people don't have any like I love my sacred time to myself. Like just my um I don't know, I don't think people believe me when I tell them now. Like that my phone pretty much only goes between whatever vehicle I'm driving and my office.

SPEAKER_01:

Yeah, yeah.

SPEAKER_00:

That that's it. Like I don't like after four or five in the afternoon, like I don't walk around my phone, I don't look at my phone, like I don't and everyone keeps telling me all the time, like, what about your alarm clock? Like, I I don't need an alarm clock. Like I'm a like when I wake up in the morning, I'm awake. Like, and if that's 3 30, 4 o'clock, 4 30, 5 o'clock, like it is what it is.

SPEAKER_01:

But is there a time where you just do nothing? Have you got half an hour in your day where you literally just literally sit there and do nothing? Or you know, 10 minutes, 20 minutes?

SPEAKER_00:

Yeah, well, I I wouldn't get through the day, mate, if I didn't do that. Like generally, it's um yeah, like I've talked about a lot. Like part of my morning routine is just simply getting up, filling up with a litre of water and walking out the back door and just sitting with Walter. Yeah, okay, yeah.

SPEAKER_01:

Simple things.

SPEAKER_00:

Throwing the ball to the dog, like no, no phone, no earphones, no noise, just simply enjoying the birds singing, the sun coming up, and that sort of shit. And yeah, um, and then yeah, every night, I don't know, it's not really um so we we have an hour every night where um the girls and Camille and I we we all sit together and have dinner and just chill out. Like someone someone chooses a show and that's that's it.

SPEAKER_01:

It's just yeah, yeah, yeah. I think there's something you said about doing that at the start of the day and the end of the day. Like I sit down with my wife and and have a black coffee, but that's after I've done the uh breath work um sauna workout. That's my reward for literally 20 minutes, and I love it. That 20 minutes of just having a and then we just talk about the day, um, what's going on, or what do we want to do, what's what's coming up, that sort of stuff. But it's just 20 minutes of just listening to the birds.

SPEAKER_00:

People have to get away from their phone, yeah. Like it doesn't, even if you're not holding it in your hand, like if your phone's in your pocket, if it's sitting on your desk in front of you, if it's if it's on the table where you're eating, like it's just it's not healthy. No, it's not doing you any favours, and yeah, I I am quite passionate about that. I just think I was actually thinking about it on the way to um work this morning, just thinking, how unproductive has this planet become because of mobile phones and and social media? And um, what was making you think about that is we've um like we've we've seen it for a little while, but in the last little while it's become very apparent, like our a few members of our team are on the phone way too much, and yeah, you can tell like um Camille or myself will do a post whether it's on my personal or DPS constructions, and like the team by the time you finish the post, and like you're literally on there for a couple of minutes, they've liked it. Yeah, yeah, yeah. And like, well, fuck you. Why are you looking at your phone? Like, you you like that's and I feel like picking up my phone going, what the fuck are you doing on your phone? Like, you're meant to be working, like it's not smoker, it's not knockoff time, like what are you doing?

SPEAKER_02:

Yeah, yeah, yeah.

SPEAKER_00:

And I feel like and not just my own team, like I see so many tradies and people doing that. Like, you imagine how much time is getting paid for that work is not getting done, yeah, because people aren't looking on their phone.

SPEAKER_01:

I think I think with something that we've just it's like the selfie. Like when we first saw people taking selfies, like, how how narcissistic are these people? How into them? And then it just became what we did, it just became the norm. But um, with the phone thing, I've always been aware of that like I'm not answering my phone if we're out to dinner, right? Um, but I think in the moment it it just brings the whole party down. If you go, look, can you just get off your fucking phone? We just won't hear for a comment, like that just ruins it. Yeah, but I think, and this is something I've learned from you, is setting those expectations. So if you're going out for dinner, it's like, okay, everyone will just leave our phones at home or in the car. Um, I'm just like I just want to set up some expectations and rules of engagement before we go out to dinner. And we may just have one phone just in case the kids you know need someone or something. But let's just set that up beforehand because I want to enjoy your company and I want to enjoy 110% of you, not you and your phone.

SPEAKER_00:

Yeah. So I think there's something to be said about that. I don't tell people that. I just think people have heard me talk about that on the podcast. Yeah, yeah, but it's I don't turn up to dinner and go, hey, there's no phones here, like.

SPEAKER_01:

No, no, but you know what I mean? Like you could be around dinner, yeah, but like it's and it's like you've got 20% of people's attention because someone's more concerned about who won the game today.

SPEAKER_00:

Or but even that with the you're talking about with the selfie, mate, like that that's another thing that really shits me. Like people, it does not matter where you go now, everyone is taking photos. Yeah, so instead of actually using their own eyes to look at something or to take something in and to make a memory, they're looking at the phone, looking at that. Yep. And like it what I I really feel like we're gonna get to a place, like you think about it, like you you, like I'm not sure about you, but I used to just or myself, my cousins, even like my parents, like growing up, there was so many times when you would be absolutely entrenched in hearing stories from your grandpa, your grandma, your auntie, your uncle talking about when they went to school or when they grew up and the things they'd seen and what had happened. I feel like those stories are going to be lost with the new newer generations because they aren't taking the time to stand and absorb and look with their own eyes. They're doing it all through a phone. Yeah, and the only thing that like they've just got to hope that those photos don't get deleted or lost because those photos are gonna be the only thing that in 40 years' time, yeah, they might be able to sit down with their grandkids and go, hey, look, this is when I was here.

SPEAKER_01:

Yep, yeah. Do you know do you know what I mean? Like, yeah, for sure. I I've actually digitized all my old VHS acting tapes and everything. Like I had about um 20 or 30 of them. Um, because all that stuff, CDs, it'll all break down. Um, but yeah, so about telling that story, I I think um part of it is have you got someone's attention? You know, are they listening to the story? And I I think there's still storytelling is still it's still huge and prevalent, you know, in today's society.

SPEAKER_00:

But to be able to tell stories, you've got to absorb it. Like you need, like if you go to a lookout, yeah. Like when I go, if we go to look out or we go on a bushwalk, whatever it is, I don't care. Like, like I like to stand there, yeah, and like just just stare and look and yeah, like and like I can talk about that, like I can tell people that hey, when we're here, we went to this spot, it was amazing. Like, we you should have seen the trees and heard the birds, and yeah, like you could see such and such, but like I don't want to rely on a on a photo to remember what I should have taken in by being in that moment.

SPEAKER_01:

Yeah, like I well, okay, here's a perfect example. I think a couple of years ago when you went to base camp, there's two um another guy, um Tony, you both gave me all your footage, right? Um, to edit. And like it was it was very minimal, but you both were saying that you you've got this massive mountain, Mount Everest in front of you, and the amount of people that were looking at this map massive mountain through. A lens this size and not appreciating it for what it is? Like sometimes you do just need to put the phone down and just take it in. And yeah, it's um it's one of those things that um I I like because I do it all the time. Like this is my you know what I do, and so um I think there's will the younger generation not appreciate you know that that visual or the the sounds, you know, will it become less? I don't know. I I hope not. I hope people still appreciate the the moment for what it is, and to me that's um that's better than any photo.

SPEAKER_00:

Well, mate, most people these days aren't even gonna remember the place that they had an anniversary dinner with their partner because uh they're too busy. Like the only time they put their phones down was when they were both eating, and that yeah, yeah, yeah. There's there's not that no one's taking that time to have those conversations.

SPEAKER_01:

I remember going to a food forest concert, and the guy in front of me had an iPad and he held it up for literally the whole time and he's just looking at the iPad. So you've paid 300 bucks to look at an iPad. Go buy the DVD. Do you know what I mean? Like there's you your perception and perspective or something is so not in the moment. It's just like I, you know, and then obviously all these people behind him are like we can't bloody see what's going on because you know, so yeah, I think there's something to be said about just enjoy the moment, live in the now, and and enjoy the experience.

SPEAKER_00:

Yeah, so back back to the uh yeah, so no phones in the saunas. No phones, yeah. There's a there's a long way around that. That's my first video, yeah.

SPEAKER_01:

That's uh yeah, no phones in the sauna.

SPEAKER_00:

Yeah, and so is your is your time in the sauna uh what what like just in there, do you do journal? Do you just sit there, take it in?

SPEAKER_01:

Like Yeah, I I I think it's like sitting on the toilet. I think I do my best thinking in the sauna and on the toilet as well. But um when we got our sauna about two years ago, I said to my wife within the first month, this just paid for itself because we would sit in there and problem solve. Um, and so we like and it's working at your time too. My time is um generally about 15 minutes, is is good for me, but I'm doing about five times a week. But that 15 minutes, you can come up with the greatest ideas in the world and you know, nut out and problem solve. And so, but I think again, it's just like that being on the side of the mountain, everything's heightened. So you the conversation with someone in a sauna is better. It's yeah, people are talking, it's now like the new social thing. Instead of going out drinking, people are hanging out in saunas and having conversations, having a having a good laugh.

SPEAKER_00:

So, you know, no, it's awesome, mate. Well, we'll um before we wrap it up, like what's the what's the name mean?

SPEAKER_01:

Zeneva, it's um well, it's just something that popped in my head. It's got um as Zen, you know, so uh Zen and my uh my niece's name is Eva. So um we're gonna go with that story, but literally it just it's um we were mucking around with a few other names, uh Zanava and all this, and then we ended up saying Zeneva. So it literally was just something that popped in the head, and um, and you know, I thought there's there's a bit of Zen to it, there's a bit of you know uh mindfulness about it, and um, and it's it's it's a nice chilled name. So we're stuck with it.

SPEAKER_00:

Yeah, no, it does it. Sounds good, mate. Well, look, best of luck with um with the venture. If anyone is listening and wants to reach out for Shay, um, yeah, we'll put all these details on this podcast. But uh, mate, appreciate everything you do and yeah, keep smashing out. I'm I'm really keen. I I really hope you do well out of it. And um yeah, sorry, reach out if you want to sauna. So as always, um go to the DwaynePears.com website, grab your merch so that you can help us create a new building industry. Like, subscribe, share, all those things, and we'll see you on the next one.